About Me

I didn’t wake up one day and decide to be a developer or a digital guy. I just kept ending up as the person people came to when something was broken and needed to work again. Computers, websites, systems, platforms — if it was slow, unstable, or confusing, I wanted to understand why.

I started from the technical side. Real IT work. Fixing machines, dealing with operating systems, networks, user mistakes, and problems that don’t show up in tutorials. That phase shaped how I think. It taught me that if something can’t survive real users, pressure, or time, then it’s not built properly.

When I moved into web development and digital media, I didn’t leave that mindset behind. I never liked depending too much on third-party tools or quick solutions. So instead of stacking plugins and subscriptions, I started building systems myself. Document signing platforms, internal portals, procurement systems, media tools. Not as side projects, but as things people actually use every day. Systems that had to log actions, handle errors, run in the background, and stay stable.

Over time, those systems saved companies a lot of money, but more importantly, they gave control. When you build something yourself, you know exactly how it behaves, where it can fail, and how to fix it without waiting on anyone else.

Websites, to me, were never just pages. A website is a living thing. It needs maintenance, performance tuning, security, backups, and constant small improvements. I’ve seen too many good-looking sites collapse because no one thought about what happens after launch. That’s why I care about hosting, uptime, SEO, speed, and long-term structure as much as design.

Alongside that, I work with digital media and content, but always with a technical mindset. I don’t chase trends blindly. I test, measure, adjust, and keep what works. I’ve managed platforms, built brands, and grown engagement, but I’ve never believed in noise for the sake of visibility.

Outside of work, I build my own things. Websites, blogs, YouTube channels. They’re not just hobbies. They’re where I experiment freely, break things without fear, and learn faster than any course could teach me. Everything I apply professionally has passed through personal testing first.

I don’t claim to know everything, and I don’t pretend to be perfect. What I care about is building things that don’t fall apart, systems that make sense, and work that I can stand behind months or years later.

I’m still building, still learning, and still improving how I work. If you value clarity over hype and systems over shortcuts, then we’ll probably understand each other.

Quick profile

Asim Alchikha

Lead Digital Media & Web Dev Architect • Website Administrator • E-Commerce & IT Specialist

Experience
5+ years
Core
WordPress • E-commerce
Impact
Saved ~400K SAR
Location
Riyadh, Saudi Arabia
Skills & mindset

How I work

Soft + technical + principles
Technical (Hard)
WordPress Website Administration Performance & PageSpeed SEO E-commerce (Shopify / Zid / Salla) Automation / AI tools MySQL Logging & Monitoring Hosting / Domains / SSL / Backups Security basics
Soft
Clear communication Fast learner Problem solving Ownership Teamwork / Leading User-focused thinking Consistency Creativity
Principles
Build stable first, then make it pretty.
Systems over shortcuts.
Performance is a feature.
If it’s not maintainable, it’s not finished.
Measure, improve, repeat.